市场营销
Are you innovative, curious, and resourceful? Do you like problem solving and discovering the next best thing? Put your passion to work with an exciting career in marketing.
Every organization wants to be successful. The key is understanding what customers want and need—that’s where marketing comes in. With a degree in marketing you'll be uniquely positioned to leverage messaging, create and manage brands, explore partnerships, apply marketing research and engage with customers across an array of platforms.
In today's fast paced world of media, the need for marketing has never been stronger, and demand continues to rise for high-tech, multichannel marketing skills. 的机会 are endless, and one guarantee that comes with a career in marketing is that you will 永远不要感到无聊.
访问 Department Website样本的课程
- 营销策略
- Digital and Social 媒体
- 设计思考
- Product Innovation and Brand Management
- Sports and Entertainment 市场营销
- Consultative Selling
- 客户的见解
我们的教师
Our faculty members will engage you in design thinking, hands-on selling, ad competitions, special problems in marketing and more. They rank highly for mentorship, academic experience and teaching quality, and bring to the classroom a wealth of experience as both marketing professionals and educators. Their research and insights are featured in prestigious publications and media outlets.
是什么让我们与众不同
The marketing major we offer has three tracks from which to choose:
- Digital Communications – Plan and direct marketing campaigns, integrating new digital with traditional media, by identifying compelling brand messages and communicating them clearly and transparently 给客户.
- Consultative Selling – Influence customers, colleagues and managers through a needs-based sales process that is applicable to any industry and career.
- 市场营销 Analytics – Measure, manage and analyze customer responses and marketing performance to maximize 有效性.
TCU销售中心 – gives you unique hands-on, real-world experience with exciting businesses to prepare you for career success.
TCU Collegiate Chapter of the American 市场营销 Association – allows you to meet other marketing majors and learn from successful marketing professionals from a variety of careers.
的职业前景
Every company needs marketing. You can work in retail, athletics, fashion, manufacturing, public services, advertising, tourism, consumer goods, music, electronics, financial institutions and more. In the fast-paced and ever-changing world of media, the demand for marketing professionals has never been stronger, especially if you have high-tech, multichannel media skills.